Woof - FlipMat

The Woof FlipMat is a dual-sided slow feeder and lick mat designed to deliver twice the enrichment of basic lick mats. Licking helps dogs naturally self-soothe, and this mat turns that instinct into a super-powered tool for calm—during bath time, crate time, grooming, mealtime, or any moment that calls for delicious distraction.

Two distinct patterns provide different levels of challenge to match your pup’s needs. Use the “easy” side for a quick distraction, or flip to the “hard” side for longer-lasting mental enrichment It sticks like a champ thanks to push-button suction cups on both sides, so it stays put on smooth surfaces like floors, fridges, tubs—even car windows. Thoughtful dosing rings help you portion spreadable supplements, treats, and wet food with ease!